It’s important for doctors with private practices to have a medical website. For doctors, gaining new patients is sometimes a struggle. But medical websites for doctors can help. The best doctor websites increase the credibility of the practice with plenty of applicable information, and also valuable links to other online resources. They make your practice visible online, so that patients can connect and contact your medical office through your website.
Most importantly, however, the best doctor websites have the best SEO. Search engine optimization (SEO) is the practice of improving your website’s standing on search engine results pages (SERPs), and it can drive serious traffic and swarms of new patients to your website. When properly optimized, a doctor’s website can be a tool to draw in new patients by improving your page rank, until you appear, as they say in journalism, "above the fold,”—that is, near the top.
In SEO, this refers to the information on the results page that is visible without scrolling down. SEO is important because, as with many human behaviors, web searchers tend to go with what’s in front of them. Additionally, search engines cater to this by trying to understand searches, and thus put the most relevant pages at the top. This means that the first organic result on a SERP generally receives around 32 percent of total traffic for any particular search.
Once you’re at the top of results, it’s important to make sure your website is attractive and easy to use. For a doctor, website design is critical. Sick people don’t often have a lot of patience, and if users become frustrated with your site and leave, that will hurt your standings with search engines. Doctor website designs are important because their also intended to convey professionalism and trust, and to make patients feel comfortable and at ease. A clunky or unattractive design shows inattentiveness to one of a practice’s most visible marketing platforms.
Are you a doctor living in New York, and you have your own practice? Are you looking to hire a website development company? NYC web development companies with experience in clinic, hospital, and medical website design for practices can help. If you’re looking for a smoothly functioning site that is downright beautiful and drives your business, contact a website development company. NYC web development companies are some of the best in the world, and they can help you expand your practice from the foundation up.