• A group of healthcare professionals meet and discuss how to keep their digital advertising costs down by analyzing the various resources available.

    Why Healthcare Digital Advertising is So Costly

    It wasn't that long ago that just having a really good website could put you...
  • A doctor makes a silly face to reach his patients but is keeping it subtle

    The Use of Humor in Your Medical Practice Marketing

    Some medical practitioners are of the opinion that medicine is serious business and that humor...
  • A designer works on a logo for a medical practice that has a strong sense of color to have an impact on their patients.

    Creating a Logo for Your Medical Practice

    Logos are more than just cute little icons which represent your business in a colorful...
  • Two medical professionals analyze their local competition at a computer which is a critical step for new patient acquisition.

    Researching Your Medical Practice Competition

    Having a good understanding of your competition is important for any business owner, and that...
  • A social media marketing professional browses a social media page for a medical professional who has doubts over social media.

    Popular Misconceptions in Healthcare About Social Media

    Today, almost all healthcare organizations and medical practices have both a website and some kind...
A cognitive computer can provide a sound recommendation for treatment

Cognitive Computers and Their Uses

February 27, 2018 ADMIN Off Medical Technology,

If you haven't heard the term ‘cognitive computers’, it's likely that it will become one...
Big Data Analysis.

Big Data and Your Medical Practice

February 6, 2018 ADMIN Off Medical Technology,

The last decade or so has seen a tremendous increase in the amount of information...
An iPhone displays icons for social media which should be selected based on how they fit with your brand identity and strategy.

Planning a Social Media Strategy for Your Medical Practice

January 28, 2018 ADMIN Off Social Media,

It’s very important to plan a social media marketing strategy which can be highly advantageous...
A doctor points to a tablet, to find the cost to acquire a new patient lead.

Finding the Cost to Acquire a New Patient Lead

January 16, 2018 ADMIN Off Mobile Marketing,

No matter how you acquire new patient leads in the medical business, it costs you...
A stethoscope and a pen resting on a conventional paper calendar, to show how appointments were scheduled before online appointment booking.

Should Your Practice Use Online Appointment Booking?

December 26, 2017 ADMIN Off Medical Marketing,

Anyone involved in running a medical practice is aware of the frustration which can result...
A vector graphic reading "find a doctor," representing how healthcare SEO can help your practice be found by potential patients looking for a new doctor on the web.

Healthcare SEO Tips for Your Practice’s Website

December 5, 2017 ADMIN Off Medical Marketing,

For many medical professionals, just hearing the words “search engine optimization,” or SEO, can be...
An visual representation of patient networks, an important part of finding the cost to acquire an appointment.

Finding the Cost to Acquire an Appointment

November 14, 2017 ADMIN Off Medical Marketing,

Sometimes known as the cost per acquisition (CPA), there are very few metrics with the...
A group of doctors sit at a table, coming up with HIPAA compliant medical tech solutions.

HIPAA Compliance in the Digital Age

October 24, 2017 ADMIN Off Medical Marketing, Social Media,

Medical marketing is increasingly entrenched in new technology. Most healthcare industry professionals are making use...
Smiling doctor sits in front of his laptop, checking his social media page for clinical trials recruitment.

Clinical Trial Recruitment Using Social Media

October 3, 2017 ADMIN Off Social Media,

One of the biggest challenges in clinical trial recruitment is keeping potential candidates informed about...
Healthcare apps, when developed and used correctly, contain many useful features that can improve communication between doctors and patients.

Creating Innovative Healthcare Apps for Your Medical Practice

September 12, 2017 ADMIN Off Mobile Marketing,

At some point in our lives, we’ve all searched for answers to health questions on...

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