A laptop on a desk with a prototype for a medical site.

When is the Right Time to Upgrade Your Medical Site?

A laptop on a desk with a prototype for a medical site.

When’s the last time you updated your medical site?

It’s necessary for those in the medical profession to keep up-to-date with modern advancements in the field. The same ideology has to stand true for any medical website. When dealing with the internet, it’s important to adjust to the changing trends and standards. Your medical site is not an exception to that rule. If you haven’t updated the look of your website in three years, chances are your site has dated aesthetics. Here is some insight into finding the right time to update your medical site.

Medical Site: Looks Don’t Last Forever

The look and feel of your medical website is something you probably put lots of time and effort in. Which makes it pretty hard to part with design choices you found particularly appealing. However, sometimes compromises need to be made to stay ahead of the game.

For instance, let’s say when you initially created your website, you just loved the cursive font. You fit it in as many parts of the site as you can, in the headings, sub-headings and such. Now that cursive writing has to go. Cursive writing just doesn’t look all that good on a website, or at least not on a professional medical site.

Let’s say at the time you launched your website, highly detailed, and complex color combinations were in. Decorating your logo with at least ten different shades of red for just one letter was fashionable. Same goes for backgrounds. Now those colors have to go. In recent years, web design took huge steps in the direction towards minimalism. Which is defined by a limited palate, very little to no shadowing, and bright contrast.

Medical Site: Think of the User

User functionality is an important aspect of any website. It’s also something that’s constantly being improved upon by every major website. That isn’t to say you should always change your website to adhere to whatever digital trends are out there. Not all new website design trends last. However, some of them do, and it’s important to know why these design choices work.

Your website should definitely have buttons to your all your social media outlets conveniently placed. This may sound like a no brainier. However, time and time again you see websites that make difficult to find what social media outlets they have. This may be due to inactivity on these platforms, and that’s their fault. We’ve already discussed the importance of social media for your medical practice, so that shouldn’t be a problem for you.

Websites are not only visited on computers. The way your site looks on phones and tablets is just as vital as how it looks on a computer. Make sure you optimize your website to work on all platforms. But simply optimizing isn’t enough, check how your website looks on all three devices whenever you change anything. The reason why you must do this is to ensure consistency across all platforms. Having just one weak version of your website up and running makes your entire digital presence look bad.

Maintaining a website can be difficult, but each little detail is important in ensuring success. We hope we have given you a bit more insight as to what is important for the look of your site. For more information regarding the digital space and your medical practice, read our book “Medical Practice Marketing: New Patient Acquisition Methodologies” on Amazon now.