{"id":61,"date":"2017-05-09T11:00:20","date_gmt":"2017-05-09T11:00:20","guid":{"rendered":"http:\/\/medinfotech.com\/blog\/?p=61"},"modified":"2017-05-16T19:08:55","modified_gmt":"2017-05-16T19:08:55","slug":"medical-practice-updating-website","status":"publish","type":"post","link":"https:\/\/www.medinfotech.com\/blog\/medical-practice-updating-website\/","title":{"rendered":"Medical Practice: Updating Your Website for the Digital World"},"content":{"rendered":"
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Your website needs to stay up-to-date with the latest standards.<\/p><\/div>\n

Like many well-established medical practices, you probably have a website. However, when is the last time you looked at it? If the answer is \u201cIt\u2019s been a while,\u201d then it is safe to say that you haven\u2019t updated your website in a long time either. As search engines and user expectations change, your online presence has to adapt as well.<\/p>\n

The digital world demands that quality websites hold priority over others. These are websites that meet today\u2019s standards and engage users when they visit them. A website that looks like it was built in the early 2000\u2019s is not going to accomplish this. Thankfully, we know a few changes that will give your website the edge it needs.<\/p>\n

Without Responsive, Your Website Will Fail<\/h2>\n

If you have read any of our previous blog post, responsive<\/a> is a word that comes up often. Mobile devices have changed the way we access and view the internet. In fact, more and more people are relying on just their phone to access websites. It is imperative that your website looks clean on desktops, laptops, and mobile devices. Responsive makes sure that happens.<\/p>\n

If a potential patient visits your website on their mobile device and the content is too small to view on their phone, then you have a problem. Nobody wants to pinch and zoom in on a website. It makes viewing the content difficult. According to Mickinsey & Company, Google reported that 61 percent of users will not return to a website if they have had difficulties accessing it. Even worse, 40 percent of users are will visit a competitor\u2019s site instead.<\/p>\n

Inform and Educate<\/h2>\n

A person who visits a medical practice\u2019s website is looking for something. They want to know the answer to one crucial question, \u201cCan you help me?\u201d Your website\u2019s content needs to address every possible question a patient might have about your specialty and how you can cure their illness. Be sure to create pages of detailed content that answer the following:<\/p>\n