{"id":157,"date":"2017-08-22T11:00:40","date_gmt":"2017-08-22T11:00:40","guid":{"rendered":"http:\/\/medinfotech.com\/blog\/?p=157"},"modified":"2017-08-14T19:11:05","modified_gmt":"2017-08-14T19:11:05","slug":"zocdoc-patient-reviews-benefit-practice","status":"publish","type":"post","link":"https:\/\/www.medinfotech.com\/blog\/zocdoc-patient-reviews-benefit-practice\/","title":{"rendered":"Patient Reviews: How ZocDoc\u00aeCan Benefit Your Practice"},"content":{"rendered":"
\"Doctor

Learn how patient reviews can help benefit your practice.<\/p><\/div>\n

Physicians, for the most part, don\u2019t want to be reviewed as if they are a restaurant or a nail salon service. Your field is much more complex, and can\u2019t really be rated with a few stars and a blurb with a character limit.<\/p>\n

However, patient reviews on sites like ZocDoc\u00ae can be used to your advantage if you understand what it takes to make a run of the mill patient experience into an outstanding one.<\/p>\n

Understanding How ZocDoc\u00ae Works<\/h2>\n

ZocDoc\u00ae is a closed-loop review system, meaning that only patients who have actually completed office visits can leave reviews. Patient reviews on physicians are then moderated by ZocDoc\u00ae, which takes out the guesswork of determining if they are legitimate.\u00a0 It asks for reviews immediately after each appointment, meaning that more patients are prompted to post reviews.<\/p>\n

This paints a more complete picture of patient satisfaction<\/a>, rather than judging the quality an office visit by outlier opinions.\u00a0 ZocDoc\u00ae also does not publish information about the accuracy of the physician\u2019s diagnosis or treatment.<\/p>\n

What Patients Look for in a Visit<\/h2>\n

Since ZocDoc\u00ae reviews do not include the factual results of a physician\u2019s care, (i.e. whether the patient was successfully treated) they are mostly based upon the quality of \u201ccustomer service\u201d at the doctor\u2019s office.\u00a0 This includes appointment wait time, convenience of the scheduling process, and how attentive the medical professionals were.<\/p>\n

According to a recent study, there is a disparity between what patients consider a good visit and how doctors judge their own services.\u00a0 Doctors tend to be clinical and results-based when it comes to reviewing themselves.\u00a0 They prefer to be rated based on their skills rather than their bedside manner.<\/p>\n

Patients, on the other hand, want to know that they will be treated well throughout the whole visit.\u00a0 For your practice, this means creating a comprehensively pleasant experience, starting from the minute they are greeted by the receptionist.<\/p>\n

How to Use Ratings to Your Advantage<\/h2>\n

Considering that ZocDoc\u00ae automatically prompts your patients to review their appointment experience, it should be easy for you to collect reviews.\u00a0 Instead of just sending positive patient reviews back to the physicians and nurses within your practice, post them as frequently as possible on social media.<\/p>\n

People are more likely to choose your office for their annual check-up if they see testimonials from other satisfied patients on your Facebook or Twitter page.<\/p>\n

\u00a0<\/strong>Why Millennials Are Important<\/strong><\/h2>\n

Although millennials are not the only group you should appeal to, they are the most tech-savvy demographic.\u00a0 In the digital age, phoneless patient engagement is important.\u00a0 Studies find that millennials avoid going to their physician as often as they should. This is partly because scheduling an appointment requires using what they consider outdated technology.<\/p>\n

Millennials don\u2019t want to hear the voicemail the receptionist leaves on their smartphone, or even pick up the phone to call the doctor\u2019s office. That being said, they also rely heavily on information that is accessible on their mobile device<\/a>.<\/p>\n

ZocDoc\u00ae is part of the movement towards \u201cgoing mobile.\u201d Since millennials depend so much on mobile apps, ZocDoc\u00ae takes advantage of this tendency.\u00a0 This means that most of the people using ZocDoc\u00ae are probably part of the mobile user demographic.\u00a0 This also means that when you do post positive patient reviews on Facebook and Twitter, they are probably the first ones to take notice.<\/p>\n

How Can You Optimize Patients\u2019 Office Visits?<\/h2>\n

Since out-of-pocket costs for healthcare have risen, most millennials now rely heavily on comparing online patient reviews. To appeal to those looking for new doctors, you must know what will set your practice apart from others.<\/p>\n

According to recent findings, a wait time longer than 20 minutes is considered a waste of time.\u00a0 Then there is the matter of perceived <\/em>wait time versus actual <\/em>wait time.\u00a0 How can you make those 20 minutes pass by quickly?<\/p>\n

For added patient comfort, you could make sure that there are locations where they can charge their devices while waiting.\u00a0 A good Wi-Fi connection and pleasant front desk staff are also good things to have. Find out what your patients want from their next doctor\u2019s visit.\u00a0 Send out a survey with targeted questions that can improve their appointment experience.<\/p>\n

On a related note, keeping in touch with your patients is always an excellent idea.\u00a0 If your practice has a HIPAA compliant messaging system, try to send an email with set questions about patients\u2019 conditions, to which they can respond with feedback or even pictures.<\/p>\n

How to Deal With Negative Patient Reviews<\/h2>\n

Don\u2019t just leave bad reviews<\/a> hanging.\u00a0 Instead, respond to them.\u00a0 Try to phrase your reply in the most actionable way possible. Say something like, \u201cIt\u2019s come to our attention that (X) has been a problem for many of our patients.\u00a0 We have already taken steps to remedy this. We always appreciate your feedback as it helps us provide the care you need.\u201d<\/p>\n

By responding to bad patient reviews constructively, potential patients viewing your practice on ZocDoc\u00ae will see your responsiveness to people\u2019s needs. Bad reviews don\u2019t always have to have a negative impact. Providing dissatisfied patients with a friendly, professional, and courteous response puts your practice in a positive light.<\/p>\n

Learn More About Healthcare Review Sites With MedINFOtech<\/h2>\n

We hope that we have provided useful insight on garnering positive patient feedback on ZocDoc\u00ae and similar medical review sites.\u00a0 If you want more information on how your practice can thrive while meeting the demands of the digital age, read our book Medical Practice Marketing: New Patient Acquisition Methodologies<\/u><\/em>.<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Physicians, for the most part, don\u2019t want to be reviewed as if they are a restaurant or a nail salon service. Your field is much more complex, and can\u2019t really be rated with a few stars and a blurb with a character limit. 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